UGC vs. Influencer marketing

UGC marketing = UGC Sisters

• Appears authentic and credible
• More cost-effective and long-term investment
• The company retains rights to the content
• Can be used across multiple channels
• Easily measurable within the company's own channels
• Can be tailored to meet the company's needs
• The company can control the style of the content

Influencer marketing

• May appear as a paid advertisement
• Expensive and one-time
• Content remains on the influencer's own account
• Typically limited to one channel
• Can be difficult to measure
• The influencer's audience may not always align with the company
• The influencer's style may conflict with the brand